In the City of Los Angeles community ‘Uniqueness’ or community ‘Branding’ is important. The visual identity of culturally and/or historically significant neighborhoods are being enhanced with DuraTherm crosswalks.

Many of these distinct neighborhoods are implementing or are planning to implement community redevelopment enhancements. Extending their neighborhood brand into the streetscape has huge visual impact and creates positive community feedback. Using DuraTherm to do so keeps the LA Bureau of Street Services (BOSS) happy because there is minimal maintenance liability. Actually, the Special Projects Division of BOSS installs these projects themselves and have been doing so for over ten years.

In the case of Lil’ Tokyo the community decided on reinforcing their distinct logo by incorporating it into their crosswalks. The ‘Japanese Fan’ log is prominent throughout the neighborhood and is also prominent on way finding signage throughout the downtown core.

Other communities have done or are doing the same with their own distinctive brands including Filipino Town, Chinatown, North Hollywood Arts District and the soon to be completed Fashion District and Korea Town.

Stay tuned for more on these and other upcoming community branding as well as other streetscape profiles coming soon.

Filed under: Crosswalks, STREETSCAPES by cstordy